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Realize What Your Business Can Do


In my closet hangs a series of shirts embroidered with “EMC Proven Professional,” a collection amassed from the last six years of EMC World trips to sunny Las Vegas. Standing in the Venetian convention center’s entrance to pick up my registration materials (and latest shirt) for Dell/EMC World 2017, I’m greeted with a giant banner, emblazoned with the word “REALIZE.”

This time last year, the acquisition of EMC by Dell was complete and yet, it still felt like two distinct companies. Now, looking around the Solutions Pavilion, there’s evidence of more integration and a concerted effort to create a truly single entity. Added to the traditional EMC portfolio are Alienware, AR/VR goggles, and of course, the ubiquitous Dell Poweredge server. EMC storage solutions are well represented with the latest Unity, VMAX, and core products in data protection and scale out storage. These newer iterations of the storage platforms leverage the latest flash enhancements to return solutions to business as quickly as possible. Everything is tied together with the OpenManage Enterprise Console, which provides a single pane of glass to manage all your Dell/EMC assets.

The core message is being realized in a tighter integration of the hyperconverged platforms. VxRail will use Poweredge servers. Dell XC will use EMC data protection. There’s also a combined effort to bring hyperconverged platforms to smaller customers looking to leverage the technology for faster business solutions. It seems that Dell/EMC is not only interested in providing on premises solutions for the SMB market, but also in providing affordable solutions that bring down the cost and compete directly with cloud offerings.

Underscoring the new Dell/EMC company was messaging around VDI. VDI has historically been about an ecosystem of products, both software and hardware, cobbled together by either the customer or integrator. Now Dell/EMC can provide a fully integrated datacenter hardware platform. It is made up of a VxRail or XC components with VMware Horizon for the operating systems. This brings a PCaaS solution to the end user with WYSE terminals, and new AR/VR solutions like those from Daquri. Canvas, an augmented reality design tool from Daquri, was showcased during the second day’s keynote. A real-time demonstration was provided by Nike designers, illustrating how Canvas helps them bring new products to market more quickly.  Using a pen and tablet, the designer was able to stay “in the flow” of their work and utilize the exciting enhancements to the technology.

DELL/EMC offers an almost endless list of solutions and products. Their portfolio, now more robust than ever, can be intimidating to even experienced IT leadership. RoundTower Technologies, with its multifaceted engineering team, is ready to be a partner in providing the optimum answers to business needs. Whether it is for an enterprise customer with multiple datacenters and thousands of systems or a small startup that is just beginning in IT, RoundTower can offer a complete solution. In the end, it’s all about being able to realize what your business is capable of doing.

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